Population Statistic: Read. React. Repeat.
Monday, July 25, 2021

bring it on, bitch!
As far as professional competitive fishing goes, I’d rank it right up there on the sporting pyramid with bowling.

But marketing can make just about anything look good. And so ESPN is doing what it knows how to do, selling this year’s 35th Annual Bassmaster Classic with humor by framing the competition as a classic sports duel of man-against-fish, complete with trash-talking bass.

The campaign, which carries the theme “The competition is wild,” has many online and offline elements. There are virtual trading cards of fish bearing names like “Lance Bass,” “Gordon Van de Bass” and “Larry Bassman,” listed as playing “defense” (versus “offense” for the human competitors in the tournament, which takes place in Pittsburgh Friday through Sunday). In television commercials, the fish lip off to the fishers and take questions from reporters just like their human counterparts…

[The athleticism-based humor] is most noticeable in the print ads, which present data about each competitor to try to determine which has the advantage over the other. For instance, one ad describes bass as “so sensitive they locate and capture minnows by vibration alone,” while men are known to “give their wives bowling balls as gifts.” (Advantage, bass.)

Another print ad declares bass “won’t strike at the same lure twice” while man “drinks spoiled milk after smelling it.” (Advantage, bass, again.) A third print ad says that man “teaches his children how to fish” while bass “eat their children.” (This time, the advantage goes to man, though, W.C. Fields, were he still alive, might disagree.)

I can’t say it’s going to lure me to watch the switch-and-bait action, but I am looking foward to catching the ads.

Stuff like this should certainly be food for thought for my favorite sport. The NHL can’t market its way out of a paper bag, and it needs deft promotion now more than ever.

- Costa Tsiokos, Mon 07/25/2005 10:21:05 PM
Category: Advert./Mktg., Other Sports | Permalink | Feedback (1)

How tethered are we to the Web? A recent Harris Interactive poll, commissioned by Intel, found that a third of Americans are compelled to take along their notebook computers while on vacation, to keep tabs on email and favorite sites, usually wirelessly.

Count me among these always-on junkies. I’m heading to Orlando this weekend for a bachelor party, and I’m debating taking my notebook computer with me. Actually, there’s no debate — I’m definitely taking it. That’s how loathe I am to be un-Webbed, even for a couple of days.

So we’re rapidly becoming a society that expects to always be able to link up to the Web, and not just at home or work or the “computer room” (a meaningless designation as notebooks become more widespread).

This also confirms my mode of thinking regarding a recent recommendation that hotels curtail gratis Internet access for business travelers. As dumb as it is to eliminate the Web hookup for business guests, it would have a doubly-damaging effect: When those same businesspeople book hotels for their family vacations, they’re sure as hell going to make sure they, and their kids, have the option of occupying themselves online while in their rooms. Minus that, there’s no reason for the vacation crowd to come in, either.

- Costa Tsiokos, Mon 07/25/2005 09:46:31 PM
Category: Tech, Society | Permalink | Feedback (4)

It took until the mid-point of this decade, but it seems like ’80s nostalgia is making its predicted onset. Well in advance of Smurfs and Transformers movies, kewpie-doll Brittany Murphy is going to help bring back Jordache jeans.

Shot by photographer Patrick Demarchelier, the print ad features a brunette Murphy wearing a cream knit top and a pair of the dark Jordache Vintage jeans while lying bareback on horse, the label’s iconic symbol. The ad will begin running in national publications in September, running through the holiday season.

Yes, I know what you’re thinking: You can’t believe fashion refugee Jordache is actually still around, a quarter-century after its apex.

I think I may have owned a pair or two of Jordaches, back in the day; peer pressure was a bitch in junior high. I think I delighted in calling them “Jord-ass”, the look you don’t want to know better.

- Costa Tsiokos, Mon 07/25/2005 08:52:13 PM
Category: Advert./Mktg., Movies, Fashion | Permalink | Feedback (1)

Have a look. Cute going with that “Blogs & Pods” header on the St. Petersburg Times homepage.

I haven’t gotten any hits from there yet… I think they’ve just now unwrapped it. so we’ll see. I’m pretty far down the page, which can’t be good for maximum exposure. But hey, I’ll take it.

There wasn’t any story to go along with this compilation, either offline or on (aside from the intro/disclaimer at the top of the directory page). So this might take awhile to really heat up…

- Costa Tsiokos, Mon 07/25/2005 11:45:21 AM
Category: Bloggin', Publishing | Permalink | Feedback (6)