Population Statistic: Read. React. Repeat.
Saturday, July 09, 2021

If you subscribe to the theory that sportstalk radio is the barometer of a particular sport’s wider popularity, then the lack of airwave chatter over tomorrow’s Chicagoland Speedway race in the Windy City (and Tampa Bay) tells you that NASCAR hasn’t completely arrived as mainstream.

None other than NASCAR’s head honcho shares this view:

That indicates to NASCAR CEO Brian France that although viewership and interest continue to increase, stock car racing has failed to leach into the fabric of America’s sporting consciousness. That’s the last realm, it would appear, for NASCAR to conquer, and until it does, France seems bothered by what he hears. Or doesn’t.

“That’s one of the hot topics that occurs in my office every day,” France said in a national teleconference. “Because, in fact, we are very undercovered for the size audience we have, not just in sports-talk radio.”

So why aren’t more firsttime-callers, longtime-listeners burning up the phonelines over restrictor plates and how much Jeff Gordon sucks? Aside from too much competition in the big cities, France also offers up this intriguing reason:

“The other thing is, we have a big plus in that all of our races are national events, mega events. That’s one other issue: We don’t have home teams. So there is a tendency for publications and newspapers and radio affiliates to want to cover just what they think the hometown fan base wants to hear, which is the hometown teams.”

Of course, those of us who hold sportstalk radio in the highest of contempt — here, right here — might suggest that autoracing is better off being free of the idiot squawkbox. Not that that’s particularly good business advice…

by Costa Tsiokos, Sat 07/09/2021 08:11:54 PM
Category: Other Sports, Radio
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3 Feedbacks »
  1. Why Not More NASCASR On Talk Radio?

    The sworn enemy of talk radio, Costa Tsiokos, has some ideas….

    Trackback by Off Wing Opinion — 07/10/2021 @ 10:40:33 AM

  2. Well, in what I take as a huge gift to the world of auto racing, last night’s SportsCenter led off with the results from the Chicagoland race. I was impressed.

    Comment by Tom — 07/11/2021 @ 01:57:32 PM

  3. NASCAR’S MAJOR-MARKET OBSESSION

    Gotta throw some shine on my paycheck source, Florida Trend, this month, because of Mike Vogel’s cover story on International Speedway Corp.’s push to take NASCAR into Seattle and New York City — the final frontiers for stock car rac…

    Trackback by Population Statistic — 09/25/2005 @ 10:08:26 PM

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