Population Statistic: Read. React. Repeat.
Tuesday, June 07, 2021

I’ve mentioned before (just a few days ago, in fact) that I generally leave my “A” game off this blog. I get plenty of good writing ideas, and I’ll be damned if I’m going to make them public before getting the chance to make some scratch off them. (Hopefully, what ends up here is quality enough.)

But as good as some ideas are, I don’t necessarily have access to the right channels to capitalize upon them. So, rather than sit on them, I’ll grudgingly release them into the Wild Wild Web.

In that spirit, here’s a cute slogan that I can’t believe hasn’t already been dreamed up for selling pepperoni supremes:

Pizza, Love and Understanding

With apologies to Elvis Costello, of course.

If you see this phrase rolled out over the next few months by Domino’s, Pizza Hut, or even (God help us) Papa John’s, you’ll know who those weasels swiped it from.

by Costa Tsiokos, Tue 06/07/2021 07:14pm
Category: Advert./Mktg., Food, Pop Culture
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The hospitality industry likes to take special care of its business-travelling clientele. Because they’re traveling on their companies’ dime, they’re more likely to spend freely on amenities — but they’re also going to be more discerning regarding overall cost, and especially particular about the perks on hand. What’s offered up and what isn’t often determines if a repeat customer is born — or killed.

That’s why it’s kind of unbelievable to read this idiotic notion:

A free breakfast is becoming more important to hotel guests than free in-room high-speed internet access, [chief marketing officer/partner for travel marketing firm Yesawich, Pepperdine, Brown & Russell -- Gary] Sain says. That’s because technology is changing the way business travelers work. Instead of plugging into a high-speed access line, business travelers increasingly use their personal digital assistants to read and send e-mail.

I don’t know if that’s Sain’s actual contention, or maybe the reporter’s misinterpretation. But it betrays a shocking naivete about Internet access. A PDA still needs to find an access point, whether that’s a physical cable or (more likely) a wi-fi connection. Not that PDAs (nor Blackberry pagers, which actually come with their own access) need to be considered for much longer — with notebook computers attaining primacy among all computer users, and the standard models all coming wireless-ready, having Web access in hotel rooms is going to be more important, not less. It’s completely backward thinking.

I’m putting any hotel general managers reading this on notice: Go ahead and zig while your brethren zag on this little piece of advice. You’ll be ahead of the curve, and capture a ton of business before everyone else figures out what they’re doing wrong.

I’m far from being the average business traveler. But given the choice between a free breakfast or free Web access — fuck the breakfast, and hook me up.

by Costa Tsiokos, Tue 06/07/2021 07:02pm
Category: Business, Tech
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hello again
Today makes it exactly one year since the local hockey squad beat Calgary in Game 7 to take the Stanley Cup.

There hasn’t been a second of NHL hockey played since then.

Folks around here didn’t get to see a banner-raising ceremony (yet), but they’ve got their memories (as do I). For now, that’ll have to do.

by Costa Tsiokos, Tue 06/07/2021 06:44pm
Category: Florida Livin', Hockey
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