Population Statistic: Read. React. Repeat.
Wednesday, June 01, 2021

Three years ago, in an effort to Australianize the American shopping experience, mall manager Westfield Group renamed its three Tampa Bay area malls “shoppingtowns”.

Why the change?

“We’ve called our properties in Australia ’shoppingtowns’ since the 1960s,” said Stephen Fluhr, general manager of newly renamed Westfield Shoppingtown Brandon. “In Australia, a mall is a shoppingtown.”

But in America, a mall is a “mall”. And so, Westfield is abandoning the absurd moniker.

Not that it’s actually admitting that the whole idea was an abject failure:

“We won’t be taking down signs to change the name, you just won’t see us putting it on replacements as time goes by,” said Catherine Dickey, spokeswoman for the chain. “The name served its purpose.”

And that purpose was: To find out that no one outside of Australia knows what the hell a “shoppingtown” is supposed to be, nor cares.

by Costa Tsiokos, Wed 06/01/2021 12:18:58 PM
Category: Business | Permalink |

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  1. More on the “Shoppingtown” branding change
    Tampa Bay-area (FL) blogger Costa Tsiokos adds more ongoing commentary about Westfield’s stupidiy regarding the “Shoppingtown” name via PopulationStatistic.com. Tsiokos references this St. Petersburg Times article from May 8, 2002:Forget the mall; n…

    Trackback by Old Orchard Observer — 06/03/2021 @ 01:17:08 PM

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