Population Statistic: Read. React. Repeat.
Tuesday, May 10, 2021

no sweat
I haven’t seen the ad, but according to today’s Stuart Elliott email column (no link for it on the New York Times), there was something interesting in Alex Rodriguez’s latest deodorant commercial:

A Reader Asks: There is a commercial for Speed Stick deodorant starring Alex Rodriguez. He’s talking about how tough a town New York can be. But at the end, there is something that I noticed that I don’t think was really part of the message.

The product is shown in front of a backdrop of a baseball stadium at night. You can clearly see the light fixtures. Some bulbs are missing but the lights are on. In the main fixture, it appears that the bulbs that are on are in the configuration of the characters “E5.” Was this on purpose?

Stuart Elliott: “E5″ means error on the third baseman, and since Mr. Rodriguez is the third baseman for the New York Yankees, it seems highly unlikely for the bulbs to spell that out. But that is indeed what viewers see in the commercial.

However, “it was entirely unintentional,” says Allison Klimerman, a spokeswoman for the Colgate-Palmolive Company in New York; the Mennen division of Colgate-Palmolive makes Speed Stick. “It ran that way for many months and no one noticed,” she adds.

Until now, that is.

Unintentional? That’s no way to fuel a conspiracy theory.

Could there have been a disgruntled Yankees fan among the production crew for the commercial, pulling a fast one? Or was it in fact intentional — implying that Rodriguez committed an “error” by taking so long to get with the right anti-stink stick?

I’m sorry I missed out on the original version. I have no interest in seeing it now, with the potential subliminal message edited out.

- Costa Tsiokos, Tue 05/10/2021 09:08:24 PM
Category: Advert./Mktg., Baseball | Permalink |

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