Population Statistic: Read. React. Repeat.
Tuesday, March 22, 2021

skip this
Users of Tivo and other digital video recorders hate television commercials, right? It’s a given. A driving force for adoption of the settop boxes is the ability to zip past all those annoying ads, ensuring that they never make eye contact with them, and get straight to their precious shows.

So when a bunch of hardcore Tivo devotees discuss commercials they like so much that they’ll actually lay off the fast-forward button to watch them, I’m thinking every advertising agency on the globe needs to pay attention. These people have a knee-jerk aversion to any and all TV ads, and represent your all-time toughest audience. If you can grab them, you’ve got it made.

Some highlights of the ad themes that made these clicker-commandos pause:

- Geico’s Gecko campaign

- EDS‘ “Herding Cats” spot from a few years back (which, personally, I thought was God-awful)

- Burger King’s “Fantasy Ranch” spot (of course)

- Hewlett-Packard’s “Picture Book” series

- Old Navy’s “Holiday Carollers” spots

- Starbucks“Glen Glen Glen” spot

- Costa Tsiokos, Tue 03/22/2005 02:28:02 PM
Category: Advert./Mktg., TV | Permalink | Feedback (4)

no fixed location
Is the NFL ready to stop pitting city against city in its annual Super Bowl Shuffle selection process, and settle on a couple of default sites for the championship game/media event? The Miami Dolphins will propose a plan today for making South Florida and perhaps one other location a permanent pivot for the big game, guaranteeing a Super Bowl at a re-jiggered Dolphins Stadium once every couple of years.

The concept includes constructing an entertainment complex that would host the pregame and halftime shows, as well as playing the Pro Bowl between the conference championships and Super Bowl.

“It really is an exciting vision of where the Super Bowl could go in the next 15 to 25 years if we had a permanent facility or two as part of a rotation that would also include other cities that didn’t have such a facility,” NFL commissioner Paul Tagliabue said Monday.

While it’s savvy of the league to not want to get stuck in the same formula for too long, my thinking is that the Super Bowl hardly needs any sort of a boost right now, especially not in terms of location. It ain’t broke, so why fix it?

And frankly, this doesn’t help the league, it helps Miami. It guarantees them a Super Bowl every three or four years, without having to do the usual dirty work of cajoling local governments and businesses into putting together incentive packages.

I can’t imagine why the rest of the owners would even consider going along with this. Not only does it gift Miami, it considerably lengthens the waiting list for other cities to get a Super Bowl. Aside from hosting the game itself, the promise of a Super Bowl has been a key negotiating chip in every city where a team has tried to get a new stadium built (in other words, every NFL town). Again, why would the owners willingly weaken their leverage that way, just to benefit the Dolphins (and perhaps one other team)?

“This has been discussed before. The problem is that it doesn’t take into account certain places like Phoenix building a stadium, other people like New York building a stadium, so it’s hard to get into that rotation,” said Bucs executive vice president Bryan Glazer. “But I think there are favorite places the league likes to go, which are generally warm-weather sites. I think if you polled the fans and the business people that attend the games, they’d enjoy to go to certain places over and over. New Orleans, Miami, Tampa.”

The joke, of course, is that for much of the past decade, there has been a de facto “rotation” of Super Bowl cities. Because of the strong preference for warm-weather sites, the NFL staged the Super Bowl in New Orleans, Tampa, South Florida and Southern California almost exclusively from about the mid-’90s to earlier this decade. Only when new stadiums were completed in places like Minnesota and Atlanta did this change.

By the way, while the idea of the Pro Bowl occurring earlier is nice in theory, it’ll make that game even more of a joke than it is now. It’s a given that players on the Super Bowl teams won’t play. Depending on when the rosters need to be finalized, there’s a good chance that several playoff-bound players will opt out of a game that represents nothing but a chance to get injured. Who’s left? It won’t be All-Pro players going at each other, but a bunch of players from losing teams. Aside from that, I could swear that the league just recently renewed an agreement with Honolulu to keep the Pro Bowl there for another decade.

- Costa Tsiokos, Tue 03/22/2005 01:55:48 PM
Category: Football, SportsBiz | Permalink | Feedback (2)