Population Statistic: Read. React. Repeat.
Wednesday, March 16, 2021

tea off
Gee, I’m kinda dragging tonight. Not sure I can blog much more.

You know what I need? I need some tea. Some tea from Adagio Teas. That caffeinated goodness would be the perfect tonic for my current lethargy.

Alas, I don’t have any Adagio tea on hand. I don’t have any of their black tea, I don’t have any of their flavored varieties, I don’t have any of their oolong strains.

I don’t have any of their green or herbal or decaf stuff either, but since I don’t dig any of those types of tea, I’m not crying. Non-caffeinated teas? They’re right in the same category as non-alcoholic beer: What’s the point? The taste is fine, but without that caffeine kick, it’s anti-climactic.

Maybe Adagio can hook me up. Since they’re begging for linky-love, and I just obliged to a ridiculous degree, I’m hoping they reciprocate that love with some boomin’ product samples.

And yes, I am angling for that ingenuiTEA set, Google PageRank be damned. I need a new teapot, and a nice selection of teas to go with it. All this blogspace, and the likely boost it’ll give to the company’s search ranking, ought to justify it. I just hope The Zero Boss’ winding road to his ingenuiTEA jackpot doesn’t repeat itself here.

- Costa Tsiokos, Wed 03/16/2005 10:42:11 PM
Category: Internet, Food | Permalink | Feedback (1)

klingon boxing at my house
Because you know you want to: Add a little bit of William Shatner to your photos (adjust sound accordingly).

It’s good to see ol’ James Tiberius successfully making sport of himself. It’s working for him; between the meta-hip album and his hit TV show, he’s having a genuine career resurgence.

What could derail his upward trajectory? Perhaps only one thing: Another Esperanto-language movie.

(Via Yes But No But Yes)

- Costa Tsiokos, Wed 03/16/2005 10:00:49 PM
Category: Pop Culture, Celebrity | Permalink | Feedback (1)

It’s Spring Break, kids! And if all that binge drinking doesn’t make you throw up, maybe the ultra-concentrated sales pitches from gaggles of corporate sponsors will.

Here’s the scene from what’s now Florida’s primetime Break spot, Panama City Beach:

Paramount Pictures, a unit of giant Viacom, is on the beach outside the popular Club LaVela with a huge, inflated slide emblazoned with an ad for the April debut of the movie Sahara, starring Matthew McConaughey and Penelope Cruz.

The Consumer Electronics Association, representing most major consumer electronics companies with the newest gadgets, travels with Mr. Youth to college campuses and spring break locations with a “Techknow Overload Tour.” Currently on Panama City Beach, the tour showcases such young-adult toys as Sirius satellite radio; Audiovox flat panel TVs; Nintendo game systems and XaviX games; Verizon, Samsung and Toshiba wireless phones, and Gibson guitars.

The “Ultimate Dorm Room” shows spring breakers what their college living quarters could look like with furnishings from Pottery Barn Teen, and every conceivable electronics gadget.

Since more than 90 percent of Panama City Beach breakers travel there on four wheels, automakers are also out in full force. GM is on hand promoting its new, low-priced Cobalt as its replacement for the mercifully retired Cavalier. Nissan is hyping its Armada SUV, complete with “pimped out” accessories to appeal to the young. Jensen speakers boom inside Jeep vehicles.

Much like the Super Bowl, Spring Break offers up a ground-zero event for companies to target-market what is, essentially, a captive audience. The demographic desirability of that audience is what really makes the marketers drool: The theory is that sparkling a young consumer’s eye makes them a customer for life. Add to that the intense MTV coverage, and you’ve got that perfect marketing storm.

The whole dynamic plays out like a dating ritual. As long as the companies keep buying the drinks (often literally), the Breakers will indulge them. But after the party’s over, does the hook-up happen? You can get the kids as drunk as you can with freebies, testdrives and the like, but eventually they’ll sober up — and nothing’s more sobering to a college student having to pay for something you previously got for nothing. Just because they’ll take it on the beach doesn’t mean they’ll take it back on campus.

But the companies are counting on mindshare retention that’s associated with (hopefully) great experiences while on Spring Break. Seeing an ad for a movie that was first promoed months ago at Panama City Beach should trigger fond recollections, making it more likely that a ticket will be sold. Ideally, those memories last well into adulthood and lay a foundation for a lifelong customer.

- Costa Tsiokos, Wed 03/16/2005 05:35:51 PM
Category: Advert./Mktg., Society | Permalink | Feedback