Headline writing is a tightrope performance: A wonder to behold when done right, a spectacle when not.

Maybe “spectacle” is too strong for this hed:

Techno dreams get some traction

But my first impression from seeing the word “techno” was that the column would be about techno music. That impression was quickly dispelled when I started reading and found out that “techno”, in this case, referred to technology — specifically medical technology. That being the case, I would have gone with “tech” instead; it’s more accurate, and shorter to boot.

The musical connotation might seem a bit narrow; “techno” seems to be an accepted synonym in Britain. But the primary American dictionary definition does indeed cite the music descriptor first, so I think the headline writer (different from the colunmist, remember) flubbed this one.