Population Statistic: Read. React. Repeat.
Friday, March 11, 2021

Headline writing is a tightrope performance: A wonder to behold when done right, a spectacle when not.

Maybe “spectacle” is too strong for this hed:

Techno dreams get some traction

But my first impression from seeing the word “techno” was that the column would be about techno music. That impression was quickly dispelled when I started reading and found out that “techno”, in this case, referred to technology — specifically medical technology. That being the case, I would have gone with “tech” instead; it’s more accurate, and shorter to boot.

The musical connotation might seem a bit narrow; “techno” seems to be an accepted synonym in Britain. But the primary American dictionary definition does indeed cite the music descriptor first, so I think the headline writer (different from the colunmist, remember) flubbed this one.

- Costa Tsiokos, Fri 03/11/2021 10:05:21 AM
Category: Media, Pop Culture, Tech | Permalink |


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  1. MISSING COYOTE

    Although my fascination with the bright and the shiny might lead some to believe that I suffer from “technoism” (what a stupid phrase, for reasons I’ve explained before).
    But in fact, the opposite is (mostly) true. Fact is, I tend t…

    Trackback by Population Statistic — 12/20/2005 @ 09:55:32 PM

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