Population Statistic: Read. React. Repeat.
Saturday, March 05, 2021

A funny thing happened as BBDO rolled out the second phase of it’s “Asking For It” campaign touting AOL’s virus-protection perks:

The ads’ music got smarter, yet their copy got stupider.

The background music is a selection of George Gershwin piano numbers, most famously used in Woody Allen’s Manhattan. It’s got an understated sophistication to it, and complements the visual style of the spots.

But what’s coming out of the actors’ mouths… The first run of this campaign had quirky little monologues that were far from sparkling prose, but were at least pleasantly engaging. That subtlety was tossed out completely in the second wave, with the talking heads spouting moronic lines about Nostradamus predicting their computer virus vulnerability. It’s insultingly stupid and annoying, and compels me to change the channel as soon as it comes on.

It’s not like these spots would have compelled me to go with AOL as my ISP anyway. But if they’re going to pollute my TV screen, I’d rather they not be totally repellent.

- Costa Tsiokos, Sat 03/05/2021 07:23:06 PM
Category: Internet, Advert./Mktg. | Permalink | Feedback (2)

Think the Kentucky Derby is the only way to party with an equine theme? Churchill Downs has nothing on Palm Beach’s burgeoning polo scene, which features the U.S. Polo Open.

Lest you think the sport of kings is too hoity-toity:

“It’s the greatest addiction in the world. The excitement, the challenge, the passion, the danger. After you get off a horse after a seven-minute chukker, your brain is totally refreshed. It’s better than sex.”
- Marysue Jacobs, Wellington real estate broker and occasional polo player

- Costa Tsiokos, Sat 03/05/2021 07:00:38 PM
Category: Other Sports | Permalink | Feedback (1)

By virtue of having the land’s second-largest city as its beat, the Los Angeles Times has always felt it should be considered a truly national newspaper, on par with the New York Times and Washington Post.

Countering that is the recent move by Tribune Company to reduce the Times’ national edition to little more than a newsletter, printed primarily for California’s political representatives in DC.

And even if that ignominious move hadn’t happened, the goofiness in running an editorial advocating U2’s Bono as next president of the World Bank pretty much tells me that there are too many screws loose at LA’s paper of record for anyone outside Southern Cal to take it seriously.

- Costa Tsiokos, Sat 03/05/2021 06:39:05 PM
Category: Publishing, Political, Celebrity | Permalink | Feedback