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Friday, January 28, 2021

fully throttledThat’s one big-ass can, ain’t it?

Well, when you’re the Coca-Cola Company, and you’re launching a new ultra-caffeinated concoction, you damn well better have a big-time container.

So we have Full Throttle Energy Drink, available only in 16-ounce megasize. It might be a bit pricey at two bucks a pop, but at least you’re getting some volume for it.

But what’s inside is almost besides the point. The can is the thing, man. Mostly black, oversized, with wicked-cool graphics reminiscent of the finest Jersey auto-detailing garages. It’s like having the Harley Davidson of fizzy drinks in your hand.

Naturally, I had to get one.

And when I found it stocked in my company’s cafeteria yesterday morning, I couldn’t resist. Being a moderate Red Bull fan (and an even bigger 180 fan), I figured I could handle this new taurine-powered juice.

When I popped it open, the aroma hit me first. I liked it; it was citrusy, and promised something good. The color was bright yellow, very Red Bull-ish.

Unfortunately, it was downhill from there.

Basically, the stuff tastes like Red Bull without the flavor — and I consider Red Bull to be a bit harsh. The citrus I expected was absent. All I got from it was a lot of carbonation and unadulterated sugar. It wasn’t bad enough to stop drinking it, but it wasn’t particularly welcoming either.

What’s more, I didn’t really get much of a lift from it. The stimulation I expected from all the caffeine, taurine and whatever else it’s got never materialized. If anything, I felt weighted down by the stuff. It made me wish I had gone with an orange juice instead.

Well, the can is still cool. And I’m sure Coke will market the hell out of this thing, which should make it a success. But as far as I’m concerned, they need to inject this stuff with something, anything, to give it potency. Sixteen ounces of blah is still blah.

- Costa Tsiokos, Fri 01/28/2005 08:43:40 PM
Category: Food | Permalink |

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