Population Statistic: Read. React. Repeat.
Monday, January 10, 2021

I see that tonight is premiere night for NBC’s new supernatural thriller, “Medium”, starring Patricia Arquette.

Given the networks’ late predilection for synergizing hit series into franchises (see “CSI” and “Law & Order”), I can’t help but assume that, if this one becomes a hit, we’ll soon be treated to spinoffs entitled “Large” (starring, perhaps, Shaquille O’Neal as a clairvoyant hoopster) and “Small” (a natural for Verne Troyer).

by Costa Tsiokos, Mon 01/10/2021 09:52pm
Category: Comedy, TV
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It’s been a long day. After many months of waiting (don’t ask), my company has finally upgraded us Mac users to coveted OS X land.

The price I paid: A whole day of “training” on the new operating system. If you wanna call it that.

To me, there’s no such thing as being “trained” on a modern-day computer operating system. It’s like getting training for figuring out how to work a television set. The OS is the background functionality; who needs to be taught how to interact with that? If you’ve used one GUI, you’ve used them all. A few minutes of point-and-click, and you’ve gotten the gist of it.

Frankly, I got the feeling they mandated this training day as a way to get us out from in front of our monitors so they could have easy access for installing the new OS.

Not that the day was an entire waste. I picked up quite a few neat little shortcut moves and handy tips. But frankly, it’s nothing I couldn’t have lived without, and it certainly wasn’t worth an entire day of sitting in a classroom. The worst part is the draining aspect of it: Despite not really doing much for the day, it’s left me really tired. And adding to that feeling is a vague guilt that I really didn’t do anything to merit feeling so worn down.

Anyway. I now get to easily swap files back and forth with all the servers, Windows and Mac equally. I get to play with Mail, Expose, and Safari. It’s been long overdue.

by Costa Tsiokos, Mon 01/10/2021 09:26pm
Category: Tech
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I’d be remiss if I didn’t mention the impending arrival of a Greek consulate office in Tampa, slated to open in March. Stick of Fire was already on it, with some Greek alphabetics tossed in to commemorate.

I’m surprised there hadn’t been one here before. It’s not like the Greek-American population in the Tampa Bay area, or Florida in general, dramatically increased lately. I think no one was up for serving as consul until now; apparently, Andreas Psycharis is game for it. Good for him.

None of this has anything to do with me directly. I’m American, through and through: Born in New York, raised there, been to Greece but once in my life. But it’ll be nice to have it in the neighborhood. My parents still have family and interests in the old country, and while they have the New York embassy at their disposal, the Tampa outpost will be a good backup plan.

by Costa Tsiokos, Mon 01/10/2021 09:12pm
Category: Florida Livin'
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Gah! Wouldn’t you know it: Despite having his ill-conceived TV show mercifully cancelled, the cynically-calculated Baby Bob character has been resurrected to do ads for Quiznos.

Quiznos, of course, last made advertising news with with its pot-stirring spongmonkeys TV/print/Web spots. Apparently, those generated too much of the wrong kind of heat for the sandwich chain. So they’re taking a stab at the aw-shucks baby cuteness that Baby Bob seemingly offers:

For the “Baby Bob” campaign, Quiznos hired Los Angeles-based Siltanen & Partners. Hall cited “creative differences” as motivating Quiznos’ split with the Martin Agency of Richmond, Va., which was behind the spongmonkey campaign.

“It’s really a creative lottery,” said Tom Duncan, director of the Integrated Marketing Communication graduate program at the University of Denver’s Daniels College of Business. “Everybody wants the next Marlboro Man or (Budweiser) frogs, but there just aren’t that many out there.”

Duncan hadn’t seen the new Quiznos campaign but said it could work if the company can make it relevant to its food.

“There’s always potential if they can develop an icon that is funny and entertaining and warm,” he said.

I have little doubt that this campaign will flop, just as every other one Quiznos has embarked upon has. The company simply doesn’t know how to market itself. It’s bounced around with three or four ad agencies over the past couple of years, and keeps breaking off with them. I think it’s a clear sign that Quiznos management isn’t smart enough to listen to the people who know what will sell and build long-term brand awareness.

For me, the aim of the marketing is moot. There isn’t a Quiznos franchise anywhere close to my usual daily haunts, and I’m certainly not going out of my way to find one. If anything, the Baby Bob usage discourages me from doing so. Let’s hope their next campaign is at least a little bit entertaining.

by Costa Tsiokos, Mon 01/10/2021 08:40pm
Category: Advert./Mktg.
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