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Monday, December 20, 2021

charge!
Doing any last-minute Christmas shopping? Then you’re in luck: Sculptor Arturo Di Modica has put his famous 7,000-pound bronze bull sculpture, which sits in the heart of New York’s financial district, up for sale. One hell of a stocking stuffer!

There are some conditions attached: The buyer can’t move the bull from where it now is, and must donate it to New York City. So what does the purchase price get you?

In exchange, the buyer will get a tax break and branding rights, said the report. The owner’s name will also be placed on a plaque designed by Di Modica that will sit next to the bull, the [Wall Street Journal] said.

In other words, you’re paying for naming rights to one of the financial world’s most distinctive symbols. The only thing that could top this would be if the NYSE sold off its naming rights. So I expect a healthy sales price for this little chunk of real estate.

Merrill Lynch is one of the rumored interested parties, and since their corporate logo is a bull, that’s not surprising.

If the markets go all bearish soon, you’ll know the reason.

- Costa Tsiokos, Mon 12/20/2004 07:20:00 PM
Category: Advert./Mktg., Business | Permalink |


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