Population Statistic: Read. React. Repeat.
Saturday, December 18, 2021

I just happened upon a new TV commercial for Duke University. The ad, entitled “A Different Shade of Blue”, features the school’s cartoony Blue Devil athletic mascot cavorting in a stuffy academic library.

I noticed that the establishing shot of the Blue Devil showed him clearly listening to an iPod. While this might merely be a visual shorthand for conveying how hip Duke is, I couldn’t help but be reminded of the school’s program of giving incoming freshmen free iPods as learning devices.

Could they be positioning the promise of a free iPod as a student recruiting incentive? I believe the iPod experiment was supposed to last only a year, but maybe they’re floating the concept as a permanent feature of enrollment at Duke. I’m sure other schools are dangling even crazier ideas, like snack bars and p2p services, in the competition to attract kids; providing an iPod isn’t much of a stretch, especially if it’s officially being presented as a classroom tool.

by Costa Tsiokos, Sat 12/18/2004 06:33:12 PM
Category: Advert./Mktg., Tech, iPod
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  1. IPODS (NOT IPHONES) ON CAMPUS…

    At the risk of enabling in-classroom distraction, colleges and universities are supplying incoming students with iPod Touches and/or iPhones for use as wi-fi learning tools.
    This isn’t too surprising, as the higher-ed institutions have been enam…

    Trackback by Population Statistic — 08/22/2008 @ 03:12:02 PM

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