Population Statistic: Read. React. Repeat.
Saturday, December 18, 2021

I just happened upon a new TV commercial for Duke University. The ad, entitled “A Different Shade of Blue”, features the school’s cartoony Blue Devil athletic mascot cavorting in a stuffy academic library.

I noticed that the establishing shot of the Blue Devil showed him clearly listening to an iPod. While this might merely be a visual shorthand for conveying how hip Duke is, I couldn’t help but be reminded of the school’s program of giving incoming freshmen free iPods as learning devices.

Could they be positioning the promise of a free iPod as a student recruiting incentive? I believe the iPod experiment was supposed to last only a year, but maybe they’re floating the concept as a permanent feature of enrollment at Duke. I’m sure other schools are dangling even crazier ideas, like snack bars and p2p services, in the competition to attract kids; providing an iPod isn’t much of a stretch, especially if it’s officially being presented as a classroom tool.

by Costa Tsiokos, Sat 12/18/2004 06:33:12 PM
Category: Advert./Mktg., Tech
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Do you crave ice cubes? Compulsively chew on the ice in your drink? Then you might have pagophagia, a symptom of iron-deficient anemia.

One of the commenters on Kevin, M.D.’s post noted that he’d never remember the term “pagophagia” (and he’s a med student!). If you speak the Greek, like I do, it’s pretty easy to remember: “Pago” is the Greek word for “ice”, and “phagia” is related to the root verb “to eat”. So it’s simple like that.

I have a friend who used to make an annoying habit out of eating ice. I don’t think he ever raided the freezer for cubes, but without fail, he’d munch on the leftover ice in his drinks. We used to rag on him about it, making up nonsense like how it would erode his tooth enamel over time. Now, I wonder if he didn’t have a touch of anemia.

by Costa Tsiokos, Sat 12/18/2004 05:11:19 PM
Category: Science
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