Population Statistic: Read. React. Repeat.
Monday, December 06, 2021

Is email all played-out? With the ever-growing flood of spam, many would say yes. Specifically in the area of online marketing, Greedy Girl finds RSS to have supplanted email as a reliable delivery system.

Some of the choice observations in her personal case study:

(3) One RSS subscriber is worth much more than one email subscriber.

Blame low open rates. Blame low delivery rates. For whatever reason, one email subscriber is not worth much these days.

My metrics show that one RSS subscriber is worth about 15 to 20 email subscribers. Pretty sweet…

(4) My attrition rates are lower than a 3 year ARM.

Seriously, my attrition rate for RSS rocks hard. I’d say I lose about 1-2% of my subscribers each week (and gain a ton more to make up for them). With email it was about 10 - 15%, and it was significantly harder to grow my list…

(7) Google and friends sniff me out within seconds.

Emails don’t get spidered. Blog posts do.

If I put out a viral via RSS, it gets on Technorati and Feedster fast. And the rest of the search engines aren’t far behind. When was the last time that happened to an email?

She does mention one odd item, that could almost be seen as an abberation:

Why not just offer up both RSS and email? I tried that, and it sucked. Only about 5-10% of people chose RSS. I took away the email option, and my RSS subscribers soared.

The thing is, if RSS is so effective, why did the subscribers opt for email more often when that option existed? Seems to indicate that those receiving the message still hew to the more traditional method of online communication, if given the choice. So going with feeds is more of a benefit for the marketer than the audience.

I’m not sold on RSS, either right now or for the future. I don’t see any advantage is getting information “bulleted” to me, and the prospect of oversaturation of feeds with ads and eventual spam tells me it’s going to be more of a fad than a trend. But as long as it’s here, it’s worth exploring.

by Costa Tsiokos, Mon 12/06/2021 10:23:48 PM
Category: Advert./Mktg., Internet
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3 Feedbacks
  1. I think the feed problem will get better as RSS is integrated into other applications. Obviously, you don’t want a feed manager on your desktop with every feed that could ever interest you. But you could have, say, your financial feeds in MSN Money, tech feeds in your favorite development tool (e.g., MS’s Visual Studio), feeds for blogs similar to your own blog in your blog-posting software, etc.

    I also see RSS being used for “blog-like” usages that don’t strictly follow the blog model, such as for software documentation. This would give doc publishers the ability to publish doc updates instantaneously, so that customers didn’t have to wait for better docs until the next major release.

    Comment by The Zero Boss — 12/07/2021 @ 03:45:04 PM

  2. Well, RSS readers are already integrated into browsers, so it’s not a stretch. I can see how that would make feeds ubiquitous. But I still don’t see how it’ll prevent abuse in the form of spam, which will scuttle the format altogether (as email is close to being).

    Comment by CT — 12/07/2021 @ 09:13:54 PM

  3. FEEDFLARE: RSS OVERKILL?

    FeedBurner is taking RSS to the next level with FeedFlare, a souped-up version of its re-syndicated website feeds service. It’s a value-added enhancement that offers subscribers easy ways to forward or bookmark a feed item; further development p…

    Trackback by Population Statistic — 12/13/2005 @ 06:32:53 PM

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