Population Statistic: Read. React. Repeat.
Monday, December 06, 2021

Is email all played-out? With the ever-growing flood of spam, many would say yes. Specifically in the area of online marketing, Greedy Girl finds RSS to have supplanted email as a reliable delivery system.

Some of the choice observations in her personal case study:

(3) One RSS subscriber is worth much more than one email subscriber.

Blame low open rates. Blame low delivery rates. For whatever reason, one email subscriber is not worth much these days.

My metrics show that one RSS subscriber is worth about 15 to 20 email subscribers. Pretty sweet…

(4) My attrition rates are lower than a 3 year ARM.

Seriously, my attrition rate for RSS rocks hard. I’d say I lose about 1-2% of my subscribers each week (and gain a ton more to make up for them). With email it was about 10 - 15%, and it was significantly harder to grow my list…

(7) Google and friends sniff me out within seconds.

Emails don’t get spidered. Blog posts do.

If I put out a viral via RSS, it gets on Technorati and Feedster fast. And the rest of the search engines aren’t far behind. When was the last time that happened to an email?

She does mention one odd item, that could almost be seen as an abberation:

Why not just offer up both RSS and email? I tried that, and it sucked. Only about 5-10% of people chose RSS. I took away the email option, and my RSS subscribers soared.

The thing is, if RSS is so effective, why did the subscribers opt for email more often when that option existed? Seems to indicate that those receiving the message still hew to the more traditional method of online communication, if given the choice. So going with feeds is more of a benefit for the marketer than the audience.

I’m not sold on RSS, either right now or for the future. I don’t see any advantage is getting information “bulleted” to me, and the prospect of oversaturation of feeds with ads and eventual spam tells me it’s going to be more of a fad than a trend. But as long as it’s here, it’s worth exploring.

by Costa Tsiokos, Mon 12/06/2021 10:23:48 PM
Category: Advert./Mktg., Internet
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The big news in Gainesville this past weekend was the snaring of University of Utah football coach Urban Meyer to coach the Gators next season.

What the heck kind of name is “Urban”, anyway? Urban is the name of a pope, not a football coach.

by Costa Tsiokos, Mon 12/06/2021 09:56:10 PM
Category: Football
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Time for some negativity! There are a few television commercials and related ad elements currently running that I’m not too crazy about. I was going to post on each separately, but instead I’ll just run them all down right here:

- Olympus America’s spot for the Stylus Verve. This ad, by The Martin Agency, is eye-catching at first, with generous use of rapid-motion computer-generated images, and plenty of color splashes (intended to emphasize the different colors that the Verve comes in). But the CGI comes off as cheesy the longer it runs, probably as much because it’s contrasted with a real-life female model as much as the over-emphasis on using the camera itself as a morphable element. And the use of Fatboy Slim’s “Wonderful Night” as background jingle smacks of trying too hard to be hip.

- Domino’s Pizza. The ad is either for their “Two for Tuesday” promotion, or their new “Double Melt” pizza. I don’t remember which, because the commercial itself is so ultra-annoying that I’m now at the point of diving for the remote as soon as it flashes across the screen. I simply cannot stand to hear the dweeb customer say, “Here, here“, “Alright alright, my man my man!” even one more time. The sooner this one stops polluting the air, the better.

- Sirius Satellite Radio. I don’t have much of a problem with any of Sirius’ TV ads (which the company has ramped up as a lead-up to Howard Stern’s arrival). But the CGI-generated dog mascot… Ugly. I’m not sure I’ve seen a more (unintentionally) visually unappealing character in an ad campaign. It really looks like more of a draft of a final character; I don’t know if Sirius’ current lack of a permanent agency of record has anything to do with that. But I think they need to dump this version of the dog-star character, and go in either of two directions: A live dog, or else a traditional-animation dog character.

by Costa Tsiokos, Mon 12/06/2021 09:46:33 PM
Category: Advert./Mktg.
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