Population Statistic: Read. React. Repeat.
Monday, November 08, 2021

I was dreading it. But it wasn’t nothing but a thang. Florida CEO Trends is out the door for December, with hardly a bump.

I’m not all the way out of the woods. All the pages are at the printer, and being processed. But I’ll still be poring over pages tomorrow, guarding against any last-last-minute errors. It’s amazing what can persist after weeks of checking and double-checking.

But I’m pretty confident that it’s put to bed. And I’m taking Wednesday and Thursday off, so as long as I can get through tomorrow, and Friday is devoid of problems, I’m in the clear.

by Costa Tsiokos, Mon 11/08/2021 08:46pm
Category: General
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I found a short grocery store receipt in a hallway at work today. I don’t make a habit out of picking up discarded items, but I did reach down to pick it up and dispose of it. For some reason, I read it.

It’s nothing special, but inexplicably, I feel compelled to reproduce it here. So, in my best small-scale emulation of FOUND Magazine, here it is, in full (hyperlinks added by me, since you can’t put them on a paper receipt — duh):

PUBLIX
Store Manager: Candy Maginness
Phone Number: 727-822-1125

DARLENE WAS YOUR CASHIER TODAY.

RED BULL ENERGY DR 1.89 B
RED BULL ENERGY DR 1.89 B

****TAX .27 BAL 4.05
Cash 20.00
CHANGE 15.95

11/07/04 8:07 PM 0028 06 0445 216
Where Saving Is
Part of the Pleasure.

Turning garbage into content. I can see a book deal coming out of this!

by Costa Tsiokos, Mon 11/08/2021 08:39pm
Category: Pop Culture, Publishing, Society
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look ma, no wires
With the next generation of iPods gaining color screens and photo display/storage, what could be next for the ubiquitous digital music player?

How about wide-ranging wi-fi capability?

As described, it would call for a major upgrade in the iPod’s firmware, enabling a ton of interactive functions for browsing remote databases, making ecommerce purchases directly from the device, etc. It would be wild.

I’m not convinced that consumers actually would want to purchase music that way, though. It’s the same concept that’s been pushed for using wireless phones as ecommerce devices for purchasing ringtones, games and even things beyond the handset (like sodas from interactive vending machines). Initiatives in that space are only now starting to take off, and really only among ringtones. It might be a tall order to extend that to another portable device.

However, on a smaller scale, I would love to see wi-fi capability in the iPod, strictly as an easier way to interface it with your computer. Right now, I rarely ever sync my iPod with my computer, because I find the process of hooking up the Firewire cable to be cumbersome (I realize that’s just my setup; others probably have a more elegant, permanent setup for that). I’d love to be able to transfer new songs wirelessly.

by Costa Tsiokos, Mon 11/08/2021 08:17pm
Category: Wi-Fi, iPod
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… In a carefree, non-psychotic way, with this online super hero creator.

I started to create one for myself, but I got bored quick. It’s not very flexible. But it seems to be meme-ing its way around the blogosphere, so I figured I’d spread the disease.

Besides, I don’t need some silly website to indulge in my still-clinging adolescent power fantasies. Every time I get a call on my phone, and hear that imitation Final Fantasy ringtone start to blare, I get that super-powered feeling. Form of… a cellphone!

by Costa Tsiokos, Mon 11/08/2021 07:53pm
Category: Internet, Pop Culture
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Rejoice, Wendy’s fans (is there such a thing as bona fide fast-food restaurant fans?). That annoying “Wendy’s unofficial spokeman” ad campaign is getting ditched, after tremendous negative reaction.

One analyst called the effort “a lousy family-focused advertising campaign,” a Dow Jones-Associated Press story said. Ben Rayner of the Toronto Star wrote, “I’ve never encountered anyone whose skin doesn’t crawl when the oafish star” appears. The Web log at norbizness.com called the character a “Cro-Magnon softhead.”

“Cro-Magnon softhead”… I like that. Anyway, I hope the star of those spots, Roger Eschbacher, can recover.

To me, the use of some 40ish schlub as the face of your marketing campaign seems to be in line with the trend toward all those lousy sitcoms featuring dumb, ugly fat guys improbably married to hot wives (like this one, this one and far too many others). Since those shows spawned so many imitators, it was inevitable that advertising would mimic the idea of featuring middle-aged white guys. Another prime example: The initial ads for the new Circuit City campaign.

Fortunately, the negativity toward the Wendy’s ads may put the final nail in the coffin of this concept. I’ve also noticed that the original nebbish character in the Circuit City ads seemed to disappear quickly, to be replaced by slightly hipper characters.

by Costa Tsiokos, Mon 11/08/2021 07:25pm
Category: Advert./Mktg.
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