Population Statistic: Read. React. Repeat.
Tuesday, November 02, 2021

A week ago, I posted a little something about the upcoming release of Berkeley Breathed’s compilation of Opus comic strips.

The next day, I got an email from a marketing person at Time Warner Book Group. TWBG includes Little, Brown and Company, the publisher of “OPUS: 25 Years of His Sunday Best”. Based on my post, she offered to send me a review copy of the book.

I accepted. And today, in my mailbox, I recieved the book.

Yes, feel free to inject a “power of blogging” anecdote here. I’m getting a review copy, something once reserved only for writers at newspapers, magazines and other “old media” outlets. Obviously, it’s a sign that at least one publisher (a real big one, at that) sees value in getting some online, grassroots buzz going for a book. I’m sure I’m not the only blogger who was extended such an offer.

Hold back the hyperbole a bit, though. The traditional media isn’t going to die anytime soon. They’re going to remain a necessary foundation for any marketing efforts in publishing and other sectors. Blogs serve as a potentially potent supplement to the mix, offering something akin to word-of-mouth cred. Handled adroitly, they can be a nice boost.

I think this development is worthy of a more in-depth interview with the folks at TWBG, to get a good idea of their online marketing strategy. I think I’ll try to set that up for next week. If it’s successful, I’ll post it here.

As for “OPUS”, I’ll read it over the next couple of days, and post a review here by the weekend. I think I’ll enjoy it.

I got an unexpected bonus book, shipped along with “OPUS”: “The Crisis : The President, the Prophet, and the Shah — 1979 and the Coming of Militant Islam”, by David Harris. Not what I’d consider a companion set of books (disregarding the political forays often taken by Breathed). I guess I’ll also review this book, but it’ll take longer to get through. It’s not that I don’t like the subject matter — history and political science were my academic specialities — but at the moment, I can’t see diving into it before sometime late next week.

So, to all you other bloggers: Take note. You never know who’s reading your stuff, and you never can tell what your scribblings might yield.

by Costa Tsiokos, Tue 11/02/2021 10:22pm
Category: Publishing
| Permalink | Trackback |

13 Feedbacks
  1. [...] tive Middle Eastern stability and the dawn of radical Islamism. The timing is just right: I just received a book dealing with this time period. I was b [...]

    Pingback by Population Statistic — 11/03/2021 @ 10:28 PM

  2. [...] T I’ve finished reading “OPUS: 25 Years of His Sunday Best”, and as promised when I received this review copy, I’m postin [...]

    Pingback by Population Statistic — 11/07/2021 @ 9:51 PM

  3. [...] phet, and the Shah — 1979 and the Coming of Militant Islam”, by David Harris. It’s the second book Time Warner Book Group sent me for my review. [...]

    Pingback by Population Statistic — 11/16/2004 @ 6:53 PM

  4. [...] Monday, November 29, 2021 TIME WARNER BOOK GROUP’S BLOG APPROACH Earlier this month, I was all giddy about receiving a couple of re [...]

    Pingback by Population Statistic — 11/29/2004 @ 3:03 PM

  5. [...] he Shah – 1979 and the Coming of Militant Islam”, by David Harris today. It’s been well over a month since Time Warner Book Group sent it to me for m [...]

    Pingback by THE COMING "CRISIS” REVIEW Population Statistic — 12/16/2004 @ 7:50 PM

  6. interesting… and somewhat promising.

    Comment by tommy — 11/03/2021 @ 9:43 AM

  7. Here’s a sample of my next blog-based review:

    “Im intrigued by the release of the new Ferrari Scagnetti. I really wonder exactly how good it really is..”

    I’ll take mine in silver, thanks! :-)

    Comment by The Belt — 11/03/2021 @ 11:07 AM

  8. I, too, have received free books from a publisher in exchange for promotion on my blog. Broadway Books not only supplied me with an advance copy of Mark Falanga’s book
    THE SUBURBAN YOU, they provided me with two hardcovers at publication time *and* sent three hardcovers to the winners of my third Blogging for Books contest (http://www.thezeroboss.com/archives/000929.html).
    The winners were selected by the author himself.

    Oh - and Jessica Simpson DOES TOO look like a man!

    Comment by The Zero Boss — 11/03/2021 @ 5:55 PM

  9. I’d be interested to find out how they found your original post. Did they happen to mention?

    Comment by Greg G. — 11/03/2021 @ 11:28 PM

  10. Free Books for Bloggers
    It’s a small thing, yet somehow significant. Blogger Costa Tsiokos was pleased to receive a review book from the Time Warner Book Group after posting an item about the upcoming release of Berkeley Breathed’s compilation of Opus comic strips.

    So bi…

    Trackback by Poynter E-Media Tidbits — 11/04/2021 @ 12:13 AM

  11. Greg -
    No mention of how they found me. I’d like to say it was through Blogdigger, but I doubt it: I’d have remembered seeing that in my referral logs. Most likely a Google search unearthed it.

    Comment by CT — 11/04/2021 @ 9:35 AM

  12. Ah well, would have been nice. ;) Although, if someone subscribes to a search feed, the referral won’t come from Blogdigger, but from their aggregator.

    Comment by Greg G. — 11/04/2021 @ 1:53 PM

  13. Free Books For Bloggers…
    Hmmm. So maybe librarians who blog about books can have an influence over the traditional book selection print materials (LJ, Kirkus, Choice, etc), by having books sent to them directly from the publisher. Reviews can be published instantly without w…

    Trackback by Library Stuff — 11/16/2004 @ 6:33 PM

RSS feed for feedback on this post.

Say something! (with optional tweeting)

Comment form closed to reduce comment-spam opportunities. Sorry about the inconvenience. Please feel free to respond to this post via Trackback and/or Pingback!