Population Statistic: Read. React. Repeat.
Saturday, October 09, 2021

Who listens to satellite radio? Primarily new-car buyers, who tend to be men, which tends to dictate how programming on XM and Sirius is created.

The connection with cars is most interesting. The most intensive radio listening takes place while people are driving. Television dominates in the home, and the workplace can be spotty for either medium. Drivetime gives you a captive audience (unless, like me, the driver resorts to non-radio music sources). So it makes sense to partner with automakers to really push the service, especially since they’re investing in the companies:

Even though Sirius has lost more than $1 billion in the last five years and XM has lost $1.5 billion since 1992, they’ve attracted investments from most of the large auto makers.

Daimler-Chrysler has invested $100 million in Sirius. Honda Motor Co. has put about $50 million into XM while General Motors has invested $120 million and given XM a $250 million line of credit.

And that’s not all. There are other incentives: GM and Honda pay for the first three months XM subscriptions in some model cars, said Chance Patterson, an XM spokesman.

The Acura TL, Cadillac Escalade and Chevrolet Cobalt advertise XM radio availability. “You go to a dealership and XM has a visible presence there,” Patterson said. “Most dealers have an XM kiosk with a radio and a lineup.”

“How important is the car industry? Critical,” he said. “Half of our subscribers come from the new car market.”

With more than a hundred channels/stations, there’s enough room for plenty of gender-neutral programming, especially since most of the bands are music. But keeping in mind the male customer, there are things like a Playboy channel (audio-only sex talk — what’s the point?), and more:

But there’s also lots of testosterone-tinged programming, especially on underdog Sirius, which has spent millions on deals to air the National Football League, National Basketball Association and National Hockey League games.

It has a garage rock channel produced by Bruce Springsteen’s E Street Band guitarist “Little Steven” Van Zandt and is launching another produced by rap star Eminem and Jimmy Iovine, chairman of Interscope Records. Sportswriter Mitch Albom, football commentator John Madden and the men of the Orange County Chopper custom bike shop all have shows.

Then there’s the “Wiseguy Show,” promoted as a celebration of “life, the arts and meatballs.”

This is a good analysis of the satellite market and how it’s taking shape. It goes a long way toward explaining why Sirius’ snaring of Howard Stern could be such a watershed moment.

by Costa Tsiokos, Sat 10/09/2021 07:20pm
Category: Radio
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They wanted “St. Petersburg Parkway”. They wanted “William C. Cramer Memorial Highway”.

So they merged: The stretch of Interstate 275 that passes through Pinellas County (all within St. Petersburg) will now officially be known as The St. Petersburg Parkway/William C. Cramer Memorial Highway.

And of course, despite all the new signage and government references, no one will stop calling it I-275.

by Costa Tsiokos, Sat 10/09/2021 07:05pm
Category: Florida Livin'
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