Population Statistic: Read. React. Repeat.
Tuesday, September 28, 2021

Since when is the announcement of an upcoming album’s track list considered newsworthy? I guess when the band releasing the album is U2, and the album is “How to Dismantle an Atomic Bomb”, their first new-material disc since 2000.

I’m not sure acts of a lesser magnitude than U2 can pull it off, but it occurs to me that making an event out of something so mundane as an album’s track selection is a great marketing ploy. It generates some anticipatory buzz, especially among serious fans but also with casual ones.

More than that, this announcement puts the focus squarely on the album, instead of the individual songs themselves (despite the success of “Vertigo”, the advance single). That’s important these days. With the popularity of music file downloads (illicitly or through online music stores), the album format has taken a beating. Some artists have resisted the elimination of the album; some influentials like The Beatles even delayed the release of their material through iTunes and other services because they didn’t want many of their tracks sold separately. Something like this re-emphasizes the album as the vehicle to get the music (even if it’s only on a subtle level).

Personally, I’ve long ago fallen out of love with Bono & Co. (not that I ever loved them much). I thought they got way too pretentious for their own good with “Zooropa”, way back when. I haven’t paid much attention to them since.

by Costa Tsiokos, Tue 09/28/2004 08:38:10 PM
Category: Advert./Mktg., Pop Culture
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Naming-rights deals don’t get much more fun than this: Candlestick Park (once, briefly, 3Com Park), home of the San Francisco 49ers, will now be known as Monster Park, to the tune of $6 million.

Why Monster Park?

The name comes from its new sponsor, Monster Cable Products, a San Francisco-area company which sells audio cables such as those connecting guitars to amplifiers.

“Monster has always been an unusual name. But at least within the consumer electronics industry it’s a famous name,” Monster Vice President David Tognotti said in an interview.

I got news for you, Dave: I seriously doubt the park’s name will raise much recognition for your company, in northern California or anywhere else. The first company that came to mind when I read the stadium’s new name was Monster (formerly Monster.com), which already has far better brand recognition. And I bet I’m not going to be the only one.

In my opinion, Monster Cable just threw away their money. Online job network Monster is going to end up with a lot of unintentional exposure out of this, and it won’t have spent a penny. Meanwhile, even people in San Francisco will remain in the dark about the park’s true naming-rights sponsor.

What is it about San Francisco? This sounds like just another 404 error in the city’s ballparks.

by Costa Tsiokos, Tue 09/28/2004 07:44:55 PM
Category: Advert./Mktg., SportsBiz
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