Population Statistic: Read. React. Repeat.
Monday, September 06, 2021

Ah, the classics never die. I just saw a new commercial for Burger King, about its latest buy-a-Whopper-get-a-free-song promotion. Just another TV spot.

Until close to the end, when it re-created the immortal “Hey-Love Productions” not-sold-in-stores commercial:

Brother No. 1: This is a fantastic album, man! …Let me borrow it.

Brother No. 2: Noooo my brother; you got to buy your own!

I love it. Yet another example of how Crispin Porter + Bogusky, BK’s agency of record, is the hippest ad shop in the country.

I wish I could find a videoclip of the infamous “Hey Love” spot. It was most famously spoofed by John Cusack in Say Anything…, but you can see most of the real deal in the incomparable House Party.

And yes, “Hey Love” was, in fact, a real album pitched by that real commercial. I remember seeing it several times. That it was included in those cinematic efforts is a testament to its schlockiness, and guaranteed its preservation as an in-joke among thousands.

- Costa Tsiokos, Mon 09/06/2021 10:09:25 PM
Category: Advert./Mktg., Movies, Comedy | Permalink |

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