Art snobs be damned! “Focused Passion: The Tampa Bay Lightning’s Quest for the 2004 Stanley Cup Championship”, a 26-photo series by Lightning team photographer Scott Audette, will be on display at the Tampa Museum of Art. The exhibition starts today and runs through September 21st.

It’s a good enough reason for me to hit the museum. I’ll bring along some hockey buddies, a couple of coolers, have a big ol’ time! (Actually, I’m no stranger to the Tampa Museum; I could try to bring a friend or two to this, but I’m not sure it’d be worth the cajoling.)

Obviously, a show like this is an attempt to draw in people who normally would never get within whiffing distance of something as hoity-toity as a museum. That’s the idea: Hook them in with something more hoi-polloi, and hope they see something else that brings them back. The S’real Fridays cocktail parties at the Salvador Dali Museum were conceived along the same marketing principles.