Betcha didn’t know that the name of Microsoft’s revamped search engine, Bing, is actually a clever, competition-specific acronym:

The name, presumably, is supposed to evoke the sound of a winning game-show bell. The cynics online, however, joke that Bing is an acronym for “But It’s Not Google.”

B-I-N-G, if you need help with that. And note: The phrase “But It’s Not Google” is, in and of itself, actually neutral — it can be interpreted as either positive or negative. So the cynics don’t have a monopoly on it. I’m sure there’s a subliminal double-edged sword effect working there, just like there was for fake butter.