While dissecting yesterday’s news about how Yahoo’s omg! is now the leading gossip site based on Web traffic, I pretty well rejected the premise that this success was due to a less-snarky “positive” tone in its coverage.

But, for the sake of argument, let’s say that that was true. Accordingly, if Yahoo! wants to get down-and-dirtier with its celebrity dishing, there’s a simple way to inject an edgier tone:

Go from omg! to omfg!, of course. Because we all know what that “f” stands for, right? Perfect for not-so-nice exposés.

No omfg.yahoo.com exists just yet, but I’m sure it’s forthcoming. Brand extension doesn’t get any easier.