To promote the antisocially-oriented Angry Whopper, Burger King is encouraging overt meanspiritedness among the Facebook crowd by offering up a free Whopper for every 10 people you de-friend.
But what to do if you don’t want to thin out your cherished collection of “friends” — particularly when they’ll be pointedly informed of the dis — yet you still crave that free burger? Simple: Via Craigslist, you solicit new Facebook friendships, solely for the purpose of de-friending them immediately.
Hello! I’m a 24 SWF and I’m looking to add some friends on facebook.
Here are the criteria:
1) You must have a facebook account.
2) You must be my friend without ever meeting me. I think it’s kinda weird to meet people from over the internet IRL, so I’d much rather just talk to you over AIM or email or something.
3) You must be okay with me sacrificing your facebook friendship for a Whopper.Thanks for your interest!
Wonderfully cynical, and simultaneously devaluing both online relationships and marketing affinity. Ironically fulfilling the concept behind the aggressively ornery meat-flavored sandwich. Well done, even.
Category: Advert./Mktg., Food, Social Media Online, Society
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