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Wednesday, November 26, 2008
To celebrate the 25th anniversary of the deep-fried munchiness that are Chicken McNuggets, McDonald’s is going all-out via TV, print, and social-networking Web to promote Nuggnuts, a branding label for fans of the bite-sized poultry snack.
Problem: The first time I ran into this campaign was via a TV commercial. And the first time the word “nuggnuts” was invoked, I could have sworn it sounded like… Numbnuts.
Nuggnuts-numbnuts, numbnuts-nuggnuts. Yep, they’re close. Hopefully this isn’t a widespread audible phenomenon.
Not that it didn’t work on me. Yesterday, for the first time in a long while, I actually stopped into a McD’s and ordered up a 10-piece of the white-meat critters. Tasty.
by Costa Tsiokos, Wed 11/26/2008 09:26pm
Category: Advert./Mktg., Food, Wordsmithing
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Category: Advert./Mktg., Food, Wordsmithing
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Say something! (with optional tweeting)
Do they ask at any point “What is your major malfunction?”
Comment by CGHill — 11/26/2008 @ 10:28 PM
Not to my knowledge, Private Joker…
Comment by CT — 11/27/2008 @ 11:35 AM
In popular Slang “Nuggs” refer either to buds of marijuana or testicles. Either is hilarious when combined with nuts so either you love smoking weed or you love testicles or you just like to say “Testicle testicles”.
Comment by Shelley — 12/01/2008 @ 7:38 PM
Funny, especially since they’re targeting those Nuggnutted Chicken McNuggets at the very kids who’d be more in-tune with that slang. I’m hoping someone at McD’s and/or their ad agency comes across this, and promptly blows their brains out…
Comment by CT — 12/01/2008 @ 8:08 PM
I thought the very same thing. I was shocked, and asked my husband “did they just say NUMBNUTS???’ I hope they pull this ad ASAP.
Comment by Kathy — 12/05/2008 @ 12:09 AM
Nope, Kathy – I saw it twice last night during Survivor. LOL
Comment by Nancy — 12/12/2008 @ 4:37 AM
I absolutely heard “numb nuts” as well and promptly spit out the diet coke I was drinking and spun around to make sure my son didn’t catch what (I thought) was just said.
Comment by JJ — 02/05/2009 @ 10:14 PM