This bizarro TV commercial for Cola-Cola Zero has been around at least since February. But I hadn’t seen it until just now, on Comedy Central:

Could be that it’s just now rolling out in the States. It was created by Wieden + Kennedy, out of their Amsterdam office, so that and the Euro accents tell me it was originally produced for the other side of the Atlantic.

I detect a subtle message among the anthropomorphization of body parts: Your tongue can’t tell that it’s drinking anything other than authentic Coke Classic, even if your eyes know better. Clever. A hell of a lot better than that dumbass “Coke vs. Coke Zero lawsuit” campaign.