With Google’s new Gmail Custom Time feature, you’ll never again lose out in a first-through-the-inbox race for giveaways:

“I just got two tickets to Radiohead by being the ‘first’ to respond to a co-worker’s ‘first-come, first-serve’ email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I’m denying it.”

- Robby S., Paralegal

Just be sure to read the fine print before backdating your e-missives, on this fine April day.