Not too long ago, Will Truman was thrown off-kilter by an encounter with a bunch of dyslexic Toyota trucks.

The vehicle pictured above was not one of them. But it is my first spotting of the elusive Atoyot truck, straight out of the video for The B-52’s “Roam” (it appears right near the end, at the 3:40 mark).

I was befuddled for a couple of minutes too, some twenty years ago. Then I marveled at how the symmetry of letters in the automaker’s name can produce that mirror-image alterna-brand. Ever since, I haven’t been able to look at a Toyota and not be reminded of its backward moniker.