So what’s Ashton Kutcher up to lately? Aside from being married to Demi Moore?

Improbably enough, he’s working as the Creative Director at a Web-telephony startup called Ooma.

No, really:

On Wednesday, Ooma will launch an 80-second YouTube advertisement produced by Ooma creative director Ashton Kutcher, the Iowa-born model who starred in the sitcom “That 70’s Show.” Kutcher wrote in an e-mail to The Associated Press that Ooma “opened my eyes” to technology’s power.

Even if Ooma’s business model of a one-time-fee for unlimited VoIP phone calls works — and I don’t see that happening — this comes off to me like Kutcher’s slumming. Has he run out of television and film projects to produce?

Also, despite Kutcher’s academic background, I have to wonder: If Ooma was going to roll with a Hollywood star as part of its team, wouldn’t it have made more sense for the company to tap Uma Thurman? Name recognition would be strong.