Monday, June 18, 2007
Whoever’s doing public relations for Threadless has been working overtime, because the company was featured in (at least) two major press outlets today:
- In the Washington Post, as the prime example of the success of crowdsourcing as a way to outsource non-core business functions, ala the shirt-design creative process that made Threadless famous;
- In Business 2.0, as the focus of a company profile, again extolling the virtues of distributed creative talent as the key to its growth into a $15-million per year company.
Some PR wonk is getting a box of t-shirts this month!
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