We already knew that Zune, Microsoft’s answer to the ubiquitous iPod, was going to face an uphill battle to capture digital-media hearts and minds.

I don’t know if the challenge gets harder or easier with word that “zune” sounds a lot like the Hebrew word for “fuck”. I could see it going either way, really: The rabbinical community will denounce the offending device, which in turn will reinforce the street cred that the name will undoubtedly gain in the kibbutz.

If the Zune does a big flop, I suppose it’ll be another footnote reference of the (misunderstood) Spanish-language Chevy Nova/”No Va” example in action.

(Via dustbury)