When I first saw the trailer for Snakes on a Plane on Tiny Little Dots, I was sure it was a fake. Yeah, there was a New Line Cinema logo on it, and Samuel L. Jackson is in it, but such things are easily forged.

But no, it’s all too real.

And we have Jackson to thank for the most half-baked movie title to come along in, well, forever (despite what Yahoo! Buzz thinks). Not only did he agree to do this movie based solely on the title, he even prevented a name change to “Flight 121″. Another dumb title, and it wouldn’t have improved what’s looking like a toxic piece of celluloid anyway; but geez.

What bugs me the most is the nagging feeling I’m getting that this gambit is going to pay off fantastically. Snakes is probably going to wind up being a blockbuster, and then every studio’s going to come out with flicks with similarly dumbed-down tags: “Slasher in the Mall”, “Funny Guy in New Jersey”, etc. Telegraphed theatrical entertainment.