Monday, September 12, 2005
Fortune. Forbes. BusinessWeek.
Is there room at the top for another national business magazine? The current business climate says no, but Conde Nast has $100 million that says yes, relying upon lingering Internet-bubble tarnish on the existing three and a fresh approach to carve out its own niche.
So what might this new new thing look like? The unholy love child of Vanity Fair and Fortune, a magazine that covers starlets who have a passion for financial derivatives?
Well, given Conde’s plans to franchise the Vogue title far and wide… “Vogue Business”, anyone?
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CONDE’S PRETTY PORTFOLIO
The rumors started back in September: High-falutin’ magazine publisher Conde Nast was going to launch a business magazine.
Unfortunately, they’re not going to call it “Vogue Business” or “Business Vogue”, as I and …
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