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Yes, that was indeed Darius Rucker, of Hootie & The Blowfish fame, donned in a rhinestone cowboy suit for a surreal Burger King Tendercrisp Bacon Cheddar Ranch commercial.
Angsty Hootie fans might deplore it, but I loved the spot, despite watching it but once. I instantly recognized the jingle as a parody of “Big Rock Candy Mountain”, which is one of my favorite folk songs; I guess that helped endear the commercial to me. The overall cheesiness, and inclusion of various b-list starlets/models, took it the rest of the way.
As usual, Crispin Porter + Bogusky served up this quirky work, continuing a series of work that’s distinguishing BK’s advertising/marketing campaign.
UPDATE: In case the Pingback below isn’t obvious enough, the video clip of this commercial is now available for download.
Category: Advert./Mktg., Pop Culture
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Isn’t this a little reminiscient of the cowboy from the old Pee Wee Herman show? He’s been out of work for a while. I smell a whopper of a lawsuit!
Comment by Kirby — 02/26/2005 @ 10:17:57 PM
Very insightful! In fact, the whole look and tone of the spot seems inspired by “Pee-wee’s Playhouse”, especially the vibrant colors. I wonder how much of a direct influence it was.
If they had gotten the original Cowboy Curtis (none other than Laurence Fishburne) instead of Hootie, it would be a lock.
Incidentally, with all the babe-age on display, it’s too bad Paris Hilton is nowhere to be seen, despite earlier word that she would be pimping for BK, with David LaChapelle directing (LaChapelle directed this spot). At least, I don’t recognize Paris among the models; and if she was in it, there would have been loads of publicity over it.
Comment by CT — 02/27/2005 @ 10:26:38 AM
[…] were the only sure-fire way to goose blogsite traffic. What a fool I was. All you need is some musing on Darius Rucker, aka Hootie, doing a fanciful Burger […]
Pingback by THE BK-HOOTIE TRAFFIC SPIKE Population Statistic — 02/27/2005 @ 04:28:33 PM
omfg, I’m trying to find this commercial to download and cant
Comment by xxx image gallery — 02/27/2005 @ 05:33:06 PM
who’s on the swing? My husband says brook burke I say no. please help
Comment by jazmin161718 — 02/27/2005 @ 08:04:23 PM
BEST AD EVER
TRUE ART
Comment by mco — 02/27/2005 @ 11:45:58 PM
definitely brooke burke…and the sorrell twins from cruel intentions 2
Comment by steve — 02/28/2005 @ 12:02:05 AM
I have to admit it, even as someone who
I have to admit it, even as someone who nearly despises fast food and what it represents to the world as uniquely American, I absolutely adore all of Burger King’s recent advertisements. It all began with the Subservient Chicken which spread all over…
Trackback by Ryan at Fuji (it's just that simple) — 02/28/2005 @ 12:14:13 AM
Is Christina Aguilera the first woman in the commercial? The blonde by the tree?
Comment by Anonymous — 02/28/2005 @ 03:39:29 AM
rumor has it that the blond is jenna jamesson but I can’t tell who that is.
xxx image gallery, you can download the commercial at the site linked in the post: http://ad-rag.com/118820.php
Comment by Robert — 02/28/2005 @ 04:37:11 AM
Everyone, if you bother to read the post linked: http://ad-rag.com/118841.php you’ll even find out who the brunette in the swing is.
Comment by Robert — 02/28/2005 @ 04:38:32 AM
Nit-picky, but it was NOT “Darius Rucker donned in a rhinestone cowboy suit.” It was “Darius Rucker decked out in a rhinestone cowboy suit” or “Darius Rucker resplendant in a rhinestone cowboy suit” or “Darius Rucker wearing a rhinestone cowboy suit.”
“Don” means “to put on” not “to wear.”
I thought it was a hoot (pardon the pun), but the King pushing the swing (or waking up in bed with some guy in the previous ad) creeps me out.
Comment by Sparki — 02/28/2005 @ 02:37:15 PM
absotutely the best commercial out there. and i love the eye candy!
Comment by eviled — 02/28/2005 @ 02:53:12 PM
the whole thing is a wonderful ode to fetishes and surreal pop associations and some kind of homoerotic foofery with the Wizard of Oz mise en scene and dancing ethnic cowboys ( the fries or at least one of them were strategically “placed”).
absolutely easier to watch this commercial if you want to drop acid but dont really want to drop acid.
Comment by supercoolmanchu — 02/28/2005 @ 03:24:33 PM
i think the commercial is good to all those who think that it’s sexest no it’s not i am a female and i love the commercial it ain’t sexest at all only to those women who can’t wear sexy outfits for there husbands and then you ask why they cheat they look for women like the one in the commercial. and to those guys who think it’s soft porn what kind of century are you living in . wake up people we are in the 21 century and you know what the commercial is normal i love it and people i know love it too. so those haters out there you just jealous cause your man cheated on you with a women like brooke burks and man who have complained you all are gay!
Comment by christy — 02/28/2005 @ 05:59:52 PM
Ok peeps out there the girl inthe swing in the end is brooke burkes and the one grabbing the burger from the tree is not the porn star jenna jameson it’s just a model trying to get known through the bk commercial. and chritsina aquielera is not in it. how do i know lets just say i was there when they filmed it. love you all who loved the commercial ty.
Comment by jenny — 02/28/2005 @ 06:03:57 PM
NOTE TO READERS: The previous two comments had IP addresses that pointed right to Burger King corporate HQ. I’ll allow them, but take them with a heavy grain of salt.
Comment by CT — 02/28/2005 @ 08:25:57 PM
So is there a complete cast list out there?
Because I do reckognize a couple faces, I just don’t know their names. I thought the blonde girl on the train pump car might be ex-American Idol Kimberly Caldwell.
My wife’s guess was that the first girl is Aguielera. She doesn’t look enough like Jenna Jamison.
Comment by CB — 02/28/2005 @ 08:55:56 PM
crazy….this was funny!
Comment by derek — 02/28/2005 @ 09:56:15 PM
Yep, there are only a few commericals worth remembering, including the Diet Pepsi with Ray Charles. Does anyone remember that one with a catchy tone too? Now, if I could only find it.
Comment by Scott and D — 02/28/2005 @ 10:13:02 PM
Ok, I think the two guys trying to eat the big burgers with the growing french fries (hmmm) ..and the girls and the pump car….(now what else could be so sexxxy, the guys of course.)..oh, my…I got to get my burger. Hootie you are my fan, and I wonder about you too.
Comment by Leo and the Cat — 02/28/2005 @ 10:17:40 PM
[…] ned earlier, I’ve been getting beaucoup hits over the past couple of days, thanks to my post on the Darius Rucker-starring Burger King commercial. […]
Pingback by HOOTIELANCHED Population Statistic — 02/28/2005 @ 11:54:31 PM
I would like to see a cast list, too. I keep thinking “is that person famous?” Also, what is the pop culture reference when Brooke says “come and get it”?
Comment by Kev — 03/01/2005 @ 10:46:38 PM
I recognize Hootie, the blonde at the tree is a model according to someone who worked on the commercial. Brook burke is on the swing at the end (ugh). Vida is a model from FHM magazine on the railroad car. These are the only ones i know or recognize. I think the twins, male and female are unknowns, as are the rest of the cast. I came to learn this was directed by David Lachapell. A awesome photographer who uses celebrities in surreal enviroments he creates. What a great piece, it slipped right under the FCC’s nose and no million dollar fines.
Comment by dimitrius — 03/01/2005 @ 11:53:05 PM
The blonde girl with the long wavy hair is the famous (or B-list famous) porn star named Mary Carey who ran for governor of California in the last election. She’s been on VH1 and interviewed by other stations. Can someone else confirm this? I’m about 80% sure it’s her.
Comment by PineCrestAlum — 03/02/2005 @ 12:37:46 AM
how can the Hootie Burger King file be downloaded?
Comment by nick — 03/02/2005 @ 01:48:56 PM
Is it just my imagination or is Brooke looking better then she ever did in this commercial? I almost didn’t recognize her. She looks so good. I know Hot & motherly don’t really go together in this case but I said it just the same… WOW!
Comment by Murata — 03/04/2005 @ 04:22:40 PM
It is definitely Aguilera in the commercial. No doubt about it.
Comment by Kurt — 03/05/2005 @ 05:11:04 PM
Is Christina Aguilera the woman on the tree in the commercial?????
Comment by Cindy — 03/05/2005 @ 10:17:58 PM
Ive been telling everyone to watch because i swear its Xtina Aguierla
Comment by Jason — 03/07/2005 @ 06:20:46 PM
[…] ch 07, 2005 MEDIA MONDAY: HOOTIE’S BK COMMERCIAL Like you couldn’t see this coming: Burger King: Ranch Song - .wmv, 3.6MB[…]
Pingback by MEDIA MONDAY: HOOTIE’S BK COMMERCIAL Population Statistic — 03/07/2005 @ 09:16:14 PM
The blonde is NOT mary carey, it is NOT Christian Aguilera… It’s Shakira. Look it up, people. Only person out there with blonde hair and mouse-eyes.
Comment by Jen — 03/08/2005 @ 11:37:27 PM
The blonde is Carolyn Bolin (http://www.onemodelplace.com/member.cfm?ID=149514) if you scroll down to the bottom of her vita, you’ll see she listed the BK commercial.
Comment by Katy — 03/09/2005 @ 02:02:05 AM
Hootie-licious Burgers
So I was watching TV with my pops, and the new Burger King commercial came on - the one with the cowboy singing a catchy tune. I could have sworn it was Darius Rucker - also known as Hootie from Hootie and the Blowfish. And I was right, despite my da…
Trackback by BrianFlounders.com — 03/09/2005 @ 12:56:20 PM
Holy Crap!!!!!!!
I was certain I was going nuts. Hootie doing a BK commerical??? Huh? Is Jesus coming back? Oh, you mean it’s real and everyone else sees it too.Damn, and I thought I was finally going insane….damn damn damn.
Comment by Shaka ala Doo Doo — 03/10/2005 @ 12:35:55 AM
All I know is that this ad is the only one I’ve ever seen that made me jump on the computer and Google it. I new it was a washed up Hootie, thought it was Jenna, new it was Brooke Burke, loved the sex appeal and overall was very aroused by it. Subliminal and not so Subliminal Sex Selling all the way with a twist of Psychodelia. I never would have thought BK would let this out into the mainstream. I mean Quiznos got crap for their spongemonkeys. Do da dat dat daaaaa!!! I’m Lovin It!!!!
P.S. Fastfood still sucks.
Comment by Jeremy — 03/11/2005 @ 02:14:37 AM
Gotta love this ad- very catchy and it IS Burke. Very cool- and the sandwich is pretty good if you take out the crappy bacon…….!
_A
Comment by Lumberdog — 03/11/2005 @ 09:08:06 PM
GREAT JOB!! GREAT MARKETING!! Ads like this are what all the others are trying to do!! GET mad PUBLICITY!!! EXCELLENT WORK!! I’ll buy BK, just for what i saw. THANKS
Comment by Dave D — 03/11/2005 @ 11:51:26 PM
Ive been walking around with this ad in my head for days laughing my ass off as I repeat the lyrics. I decided to look on the net to see it that was really Darius as I was not sure. These comments are funny as hell too, but I’m surprised that no one seems to notice the other pop culture theme here. Any one remember Hee Haw from the 70s? Come and get it! I say come and give it to me baby! HA HA HA!
Comment by beavis — 03/12/2005 @ 12:58:15 AM
This commercial sucks. Anyone who thinks that it is good should repeat 3rd grade. I know for sure thats christina Aguilera on the ladder, I saw it on Entertainment Tonight.
Comment by Hansel — 03/12/2005 @ 03:03:14 AM
The “christina” girl is nude/bathing suit model Carolyn Bolin. The 3 dallas cheerleaders are actual dallas cheerleaders, one who’s name I think is Monica Crawnas.
Brooke Burke and Hootie we know of course. The asian girl laying bricks I do not know. One of the girls pumping the railcar is butt nude model Vida Guerra (she has Vida on her shorts). She is famous for her asset. The other girl I dont know, but I assume another nude model famous for her butt.
The Twins are the Sorrel twins, who have been in a bunch of B-movies, and are pretty well known for not wearing clothes themselves.
Comment by james — 03/12/2005 @ 04:51:29 AM
Are you all blind??? They are PORN STARS…they are trying to sell more than one kind of burger….Cum ‘n’ git it>
Comment by B. King — 03/13/2005 @ 11:47:38 AM
“Hold My Hand” Indeed
I realize this may diminish any “coolness” points I’ve garnered over the years, but, in light of Darius Rucker’s recent reemergance into popular culture’s collective consciousness, I thought it’d be appropriate to remind everyone that “Cracked R…
Trackback by Don't Know It From Adam — 03/14/2005 @ 03:59:00 PM
The blonde girl grabbing the sandwich out of the tree is Carolyn Bolin I went to highschool with her she is a glamour model
Comment by tara — 03/15/2005 @ 06:31:08 PM
why does the King looked so creepy. Scared to look at the guy
Comment by ned — 03/16/2005 @ 01:11:24 AM
if you listen close to beginning of the song you will hear some type of underlying conversation going on below the music. I is also heard later in the somg. Is the king trying to send us a secret message ?????????
Comment by ned — 03/16/2005 @ 01:17:19 AM
THANK YOU~ I had a bet going with my boyfriend, he thought the blonde in the tree was Christina Aguleria. HAHA!! He was wrong, it shows that it is that Carolyn Bolin at:http://www.onemodelplace.com/member.cfm?ID=149514.
Thanks for clarifying it for me!!
Comment by Sunshine — 03/17/2005 @ 04:52:16 PM
Attempting to download the video is a dead end, every lnk you right click to save as takes you to another htm. When media palyer or quick time loads a licendse can’t be found so it won’t open to save. his is a cultural turning point against all the decades of pc whiners out there, Hooray for sanity returning.
Comment by Yer Skipper — 03/17/2005 @ 05:39:00 PM
Found a site here
Download the quicktime file here
Comment by Rob — 03/18/2005 @ 12:21:16 AM
REAL WHOPPER FREAKOUT, BUT WITH A FAKE FEEL…
In the quirky tradition of Subservient Chicken and Hootie and the Burger King, ad agency Crispin Porter + Bogusky has launched a new campaign for BK. This time, they’ve moved on from the poultry items to the mainstay meat sandwich: The Whopper, …
Trackback by Population Statistic — 12/25/2007 @ 10:32:23 AM