So, does anyone want to explain to me what LL Cool J is doing in a Caress skincare commercial where he’s totally fleeced by a couple of little hoochie-mammas?

Yeah, sure, that last 2-second shot of him plays it off as though he’s impressed by their ingenuity and guile. But face it: Those girlies were hanging on his arms, then they ditched him once they got past the door. Like he’s not worth being with in a hot club.

I dunno. Granted, it’s total fiction, designed to sell some moisturizer. But LL is playing himself, and this is the sort of thing that can become self-fulfilling. Kudos to JWT/J. Walter Thompson for convincing the Big-L to go with it.