Hello… You may recall that recent TV commercials by Vonage and Chevy used the same exact background music.
I just caught that same Chevy ad — again, while watching football — but this time, the background music was different. The former frenetic “do-do, do-do-do / do-do, do-do-do” (or “woo-woo, woo-woo-woo”, whatever) rhythm is now replaced with some kind of rockabilly, Big Bad Voodoo Daddy wannabe ditty (heck, it might really be BBVD, but there seems to be more electric guitar than their tunes usually have).
No clue if Vonage has held onto the original music for their ads. I think I saw one of their commercials yesterday or the day before, and I’m pretty sure it had the same tunage.
I guess the original coincidence was unintentional. I still bet some ad rep got chewed out over it. And take note: I still can’t recall the name of the particular model of car that Chevy is selling in this spot, which makes me question its effectiveness regardless of the music. Heck, if it hadn’t been for the Vonage situation, I likely never would have paid the ad any mind at all.
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The new music for the Chevrolet Cobalt ad is the 1966 YARDBIRDS’ hit “Over Under Sideways Down”… I cannot remember the lineup of the Yardbirds at that juncture; may be Eric Clapton on guitar.
OK, so who is responsible for that AWFUL music on BOTH those commercials? Horrible!
Comment by Summerville Steve — 01/22/2005 @ 05:01:05 AM
Thanks! I never would have guessed Yardbirds on that new ad music. And also thanks for noting that the car being promoted was the Cobalt; even now, the name (nor the car style itself) isn’t sticking in my mind.
Comment by CT — 01/22/2005 @ 11:32:06 AM
[...] about who did that version. - A couple of weeks later, after the coincidence was obvious, Chevy replaced “Woo Hoo” with a new track. A [...]
Pingback by VONAGE/CHEVY AD MUSIC, REVEALED! Population Statistic — 01/25/2005 @ 09:20:16 PM