Are there any cheesier pieces of advertising than those for male pattern balding cures? The granddaddy of them all, those Hair Club for Men president Sy Sperling’s “I’m not only the president, I’m also a client!” TV spots in the 1980s, set a tone that still typifies the industry’s approach.

But let’s face it, it’s a touchy subject. It’s probably even more sensitive than that other bastion of male products marketing: Erectile dysfunctional medicines. At least you can easily hide your limp weiner problems (until it’s go-time); the balding pate demands active measures to conceal.

Medical Hair Restoration is taking the self-parody approach to pitch its follicle fix: It’s recruited ’80s tribute hair band The Hair Dudes to star in three television spots that spoof the infomercial genre.

From the press release (not available online):

The three 60-second spots feature a 1980’s tribute hair band — The Hair Dudes from the New York/New Jersey area. The creative concept of the ads revolves around a spoof structure that parodies other products and services that men and women use to try to make them feel more confident and powerful. One focuses on how to make more money buying real estate foreclosures; another on developing tighter abdominal muscles; and the other on a sexual dysfunction. Just as the balding men in each of the spoofed infomercials is making their pitch, The Hair Dudes — with the band members sporting heads of long, thick hair — appear after a rock n’ roll pyrotechnics explosion and declare that the only real way to achieve greater life-style satisfaction and feeling one’s best is to re-grow hair with a permanent hair transplant from MHR. The band members rock out to viewers: “It’s the HAIR, Dude!”

“Obviously, these spots are tongue-in-cheek,” said Dr. Matt Leavitt, founder and medical director, MHR. “At the same time, every day our patients tell us stories about how they finally got in shape, got the job, or even the girl after they grew their hair back with our personalized hair transplant program.”

I figure Motley Crue, Poison and those other long-tressed refugees are due for some transplant treatment by now. And if they are, then so are their former and (more pathetic) current fans. So this pitch comes at just the right time.

The campaign is being produced with the help of Tampa Digital Studios. Rock on, dudes!