Comments on: TIME WARNER BOOK GROUP’S BLOG APPROACH

By: Population Statistic

Population Statistic — Mon, 06 Oct 2008 17:17:09 +0000

A VISIT WITH HACHETTE BOOK GROUP’S KELLY LEONARD…

A few weeks ago, I got an out-of-the-blue email from Kelly Leonard, the executive director of online marketing at Hachette Book Group USA. The last time I had contact with Kelly was when I interviewed her about blog-based marketing efforts in the book …

By: Population Statistic

Population Statistic — Sun, 01 Oct 2006 18:00:46 +0000

BOOK GLUT CHANNELS TOWARD BLOGS

Book publishing faces an embarrassment of riches this fall, when new volumes from Stephen King, Michael Crichton, and Robert Ludlum and other blockbuster authors will drop nearly simultaneously. With so much firepower unleashed on the New Releases she…

By: Population Statistic

Population Statistic — Mon, 06 Feb 2006 20:18:07 +0000

TIME WARNER BOOK GROUP SOLD

As part of a slimming-down effort, Time Warner is selling its Time Warner Book Group division to French media company Lagardere (owner of Hachette Filiipacchi) for $537 million.
I wonder if this will affect TWBG’s blog-marketing approach for bo…

By: Marsilio Black: The Black Blog

Marsilio Black: The Black Blog — Sat, 04 Dec 2004 12:54:09 +0000

Surfing
Alla divisione libri della Warner considerano i blog molto importanti per le loro strategie di marketing online: “Since bloggers are writing for themselves and their readers, they have the freedom to say exactly what they think and believe, and are n…

By: GalleyCat

GalleyCat — Wed, 01 Dec 2004 19:22:37 +0000

Blogs Mean Business
Costa Tsiokos, proprieter of Population Statistic, talks to Kelly Leonard, Time Warner Book Group’s Executive Director of Online Marketing, about the place of blogs in TWBG’s overall marketing strategy:

CT: Newspapers and magazines are long-estab…

By: Where's Travis McGee?

Where's Travis McGee? — Wed, 01 Dec 2004 18:05:05 +0000

Be a blogger; review a book
The Time Warner Book Group (and perhaps others???) has started to send books to bloggers to review.

By: David Thayer

David Thayer — Wed, 01 Dec 2004 17:24:26 +0000

Costa, you’ve got a great thread going here. BTW, THE 100-YARD WAR was reviewed at Collected Miscellany by Kevin Holtsberry. I wanted to add to my earlier post about review copies from publishers.
Harper-Collins has been very active with us at CM in addition to TWBG. SMP, S&S, and Putnam have submitted titles as well.

David

By: lafeuille

lafeuille — Wed, 01 Dec 2004 16:28:41 +0000

Les livres, les blogs et le marketing viral
Comme nous le rappelait Cyril Fi�vet dans BlogStory, des �diteurs am�ricains envoient des services de presse � des blogeurs pour qu’ils parlent de leurs bouquins. Costa Tsiokos, qui a re�u un de ces livres a demand� � l’�diteur qui les lui avait envo…

By: Stephen S. Power

Stephen S. Power — Wed, 01 Dec 2004 14:56:09 +0000

I’m a senior editor at Wiley. I’ve been working with blogs to promote some of my sports books, THE 100-YARD WAR by Greg Emmanuel and the forthcoming ACES by Mychael Urban, to great effect. The bloggers have let me reach out directly to the books’ respective target audiences, and by providing covers and some material early I’ve been able to bring the readers inside the tent early. It’s a strategy I’m now opening up to all my books, especially science.

I also put out a call for an author for a book I’d like to commission on marching bands on Maud Newton’s blog, and I received a great response.

By: Buzz, Balls & Hype

Buzz, Balls & Hype — Tue, 30 Nov 2004 23:43:56 +0000

Bloggers as Reviewers
With 12,000 novels published a year and over 100,000 non fiction books published, it’s no surprise that 98% of what’s published doesn’t get reviewed. The space has shrunk in magazines & newspapers – or been cut altogether – and when books are review…

By: BookAngst 101

BookAngst 101 — Tue, 30 Nov 2004 23:36:48 +0000

Mad Max, R.I.P.? Hail to M.J. Rose…
Then, after Max contacted scores of people around town over the last few days w/ a questionaire about opportunities–real and potential–in the realm of online marketing; and had begun preparing something similar for book-bloggers, inquiring about th…

By: E-Media Tidbits

E-Media Tidbits — Tue, 30 Nov 2004 23:34:27 +0000

Why Bloggers Get Free Books
As I’ve noted before, some bloggers are now getting free review books from publishers. It’s no longer just the privilege of book reviewers for mainstream media outlets, and it’s an indication of bloggers’ growing importance. Costa Tsiokos, recipien…

By: David Thayer

David Thayer — Tue, 30 Nov 2004 16:24:36 +0000

Costa, Great interview with Kelly Leonard. I haven’t worked with her, but her colleagues at Time Warner have sent Collected Miscellany several titles for review including books from Little Brown.
David

By: Jozef Imrich

Jozef Imrich — Tue, 30 Nov 2004 12:16:52 +0000

Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.
Christopher Morley, American Novelist, Journalist, Poet (1890-1957)

By: Population Statistic

Population Statistic — Thu, 01 Jan 1970 00:00:00 +0000

[...] ednesday, December 01, 2004 FLORIDA CEO TRENDS: THE FRUIT OF MY LABORS Between interviews of publishing bigwigs and discovery of o [...]

By: Booksquare » Blogs and Readers

Booksquare » Blogs and Readers — Thu, 01 Jan 1970 00:00:00 +0000

[...] You never know what catches the bloggers’ imaginations. Emerging Writers Network Time Warner Book Group’s Blog Approach [...]