Population Statistic: Read. React. Repeat.
Thursday, November 11, 2004

Since they’ve developed mobile phones with television capability, it stands to reason that they’d have to come up with something to watch on those tiny screens. And so they have: Fox is going to create a drama series of one-minute episodes, based on the series “24″, exclusively for wireless provider Vodafone/Verizon Wireless.

Just as each one-hour episode of “24″ unfolds in real-time, I’d expect each one-minute episode of this little series would be paced in real time. Of course, when you’ve got only 60 seconds, that’s enough of a plot restriction where you have no choice but to run it in real time…

I think something like this is ideal. The concept of watching TV on your phone is a bit shaky anyway, but presented in very short bites like this, I could see it working. It’s a good example of shaping the content to the particular medium, instead of just repackaging something like “Friends” reruns (not that that wouldn’t work too). And content drives adoption: Rabid fans of “24″ could be motivated to sign up for the high-speed wireless service needed to get these episodes (although I’m sure they’ll find their way onto P2P networks in short time).

The short-attention-span-theater format reminds me of a spoof from “Late Night with Conan O’Brien”. They parodied the concept behind “24″ by introducing their own real-time series, with episodes running for one second. In real-time, obviously.

by Costa Tsiokos, Thu 11/11/2004 10:42am
Category: TV, Tech
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